• About this course
  • Modules
  • Entry requirements
  • Fees and finance
  • How to apply
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Level of study:
Postgraduate degree
Tuition fees 2019/20:

UK/EU – £5,150

International 2020/21 – £12,500 (London), £11,000 (Birmingham)

Entry requirements:

A 2:2 (second class) honours degree, or equivalent, in any discipline.

English language requirements:

IELTS 6.0 with no component less than 5.5, or equivalent

Other English language tests are accepted, click here to find out more.

Mode of study:
Full-time - daytime, or evening and weekend
Duration:
1 year
Assessment method:
Coursework
Student finance:
Available
Locations:

London and Birmingham

Start dates:
January, May (London only), September
Application deadline:

UK/EU: 15 May 2020

UK based International students: TBC

International: TBC

Response to Covid-19 – Updates for September 2020 intake: In the London and Birmingham branch campuses this Autumn, we plan to offer the opportunity to engage in some small group face-to-face teaching and other activities in London and Birmingham campuses, continuing to follow social distancing measures as required. This will be in addition to live online learning activities. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context. More information about our response to Covid-19 and FAQs are available here.

About this course

The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business.

The course is designed to help build your knowledge, transferable skills and capabilities to prepare you for middle and senior appointments within public, private and social economy sectors in the global business arena.

This programme is also available as MSc Marketing with Advanced Practice, which includes either an internship or project.

The aims of this course are to:

  • Provide an advanced study of business and management with a particular focus on marketing
  • Prepare you for a career in marketing and business by building the transferable skills necessary for marketing management at a variety of levels
  • Develop your ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
  • Enhance your lifelong learning skills and personal development to work with self-direction and originality and to contribute to business and society at large
  • Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
  • Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
  • Acquire the skills necessary to conceive, design and implement a substantial research project
  • Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Teaching methods

We employ a wide variety of teaching and learning methods across the various modules of this course, depending on the nature and priorities of each module. You will be taught using a mix of lectures, seminars, tutorials and workshops, around 12 hours per week.

In addition to your time in class, you will be expected to engage in approximately 30 hours of self-study time per week.

You’ll be taught by experienced lecturers who will bring practical business related experience into the classroom to enable students to understand how business works in the real world.

You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.

Assessment

Each module is assessed by coursework only.

Careers and progression

Upon successful completion of this course, you will be well placed to apply for a range of marketing positions across public and private sector organisations.

Additionally, the skills you will learn on the MSc Marketing will prepare those who choose to set up their own business.

The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

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Explore

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London

Ideally located near many popular cafes, the West End and markets, our London campus is a great place for you to study in the heart of London.

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Entry requirements

Check our entry requirements here, including equivalences for local country qualifications.

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Dates and fees

Find out all the information you need regarding application deadlines, course start dates and tuition fees here.

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Finance

Find out more about the finance options available to you and the contact information of our Finance Team.