MSc Marketing with Advanced Practice

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Level of study:

Postgraduate degree

Tuition fees 2019/20:

UK/EU – £8,150

International – £17,000 (London), £15,500 (Birmingham)

Entry requirements:

A 2:2 (second class) honours degree, or equivalent, in any discipline.

English language requirements:

IELTS 6.0 with no component less than 5.5, or equivalent

Other English language tests are accepted, click here to find out more.

Mode of study:

Full-time - daytime, or evening and weekend

Duration:

21 months

Assessment method:

Coursework

Student finance:

Available

Locations:

London and Birmingham

Start dates:

January (London only), September (London only)

Application deadline:

UK/EU: TBC

UK based International students: TBC

International: TBC

About this course

The MSc Marketing with Advanced Practice is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

Provide an advanced study of business and management with a particular focus on Marketing
Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large
Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
Acquire the skills necessary to conceive, design and implement a substantial research project
Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Advanced Practice

The compulsory Advanced Practice element of this programme takes place after you have studied the taught modules at the Masters stage and will enable you to undertake a 15 week long internship, or applied consulting project, working with a real organisation on a live business problem. This gives you the opportunity to gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in marketing.

The Advance Practice stage module provides an excellent way to put your learning into practice and hence, enhance your employability. It also provides you with an enhanced knowledge of the workplace which will facilitate the completion of your Dissertation. Please note if you undertake an internship this maybe paid or unpaid.

Course Duration

On successful completion of each stage of this programme of study, the duration will be 21 months, according to the following specific intake schedule:

Sept-Jan

Jan-May

May-Sept

Sept-Jan

Jan-May

May-Sept

Sept Start

Year 1 – Semester 1

Masters stage

Year 1 – Semester 2

Masters stage

Year 2- Summer Break

Year 2 – Semester 3

Advanced Practice stage

Year 2 – Semester 4

Masters stage

Jan Start

Year 1 – Semester 1

Masters stage

Year 1 – Semester 2

Masters stage

Year 2- Autumn Break

Year 2 – Semester 3

Advanced Practice stage

Year 2 – Semester 4

Masters stage

Teaching methods

Teaching methods used are designed to develop professional as well as practical skills and place emphasis on group work and experiential learning. Lectures, seminars, workshops, guest speakers, with industry specific knowledge, directed reading, electronic resources and case studies are combined to offer a unique and rewarding learning environment. Through the use of regular study groups, students will be encouraged to work collaboratively and learn from the experience of others’ work situations.

In addition to your time in class, around 12 hours per week, you will be expected to engage in approximately 30 hours of self-study time per week.

You’ll be taught by experienced lecturers who will bring practical business related experience into the classroom to enable students to understand how business works in the real world.

You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.

Assessment

All modules are 100% assessed by coursework.

Careers and postgraduate opportunities

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Modules

All modules are core.

Foundations in Management - 20 credits

The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.

Marketing Management - 20 credits

The aim of this module is to reflect the ethos of creating a collaborative learning ecosystem wherein issues are explored at the student, practitioner and academic interface. Outcomes of this research-driven approach to teaching, learning and assessment offer commercial relevance and impact.

Strategy and Innovation - 20 credits

This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.

Global Marketing - 20 credits

This module focuses on themes of internationalisation and issues including government policy, market entry modes and exporting. Students will be able to advance their understanding of the challenges faced while operating in an international marketing environment.

Digital Marketing Communications - 20 credits

This module enables students to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. Students will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.

Marketing Analytics - 20 credits

This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.

Entrepreneurial Marketing - 20 credits

The Entrepreneurial Marketing module allows students to review, reflect on, and critically evaluate marketing theories through the lens of the entrepreneurial manager. Students will discover why marketing is a core but largely undervalued component of new venture creation.

For students undertaking an internship

Internship & Professional Development Project - 60 credits

This module is designed to further enhance the employability of the students who have completed the MSc Marketing whilst giving them experience of a workplace environment. In considering this they produce both reflective reports which help aid skills development, and also an internship project in which they apply the theoretical concepts encountered on the course to a “live” management issue.

For students not doing an internship

Applied Consulting Project - 60 credits

This applied module enhances the practical and employability skills of students by requiring them to undertake consultancy projects for real life case study clients. The module requires students to draw on relevant theories from previously studied MSc Marketing modules, and to apply these in marketing contexts, to deliver valuable project outcomes for client companies.

And

Applied Marketing Project - 40 credits

This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from Marketing Analytics module and feeds into developing skills of a Marketing Consultant.

Entry requirements

Applicants must hold at least:

A 2:2 (second class) honours degree or International equivalent, in any discipline

In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc Marketing with Advanced Practice which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc Marketing.

Check your country-specific entry requirements.

If you’re not sure about your qualifications, contact us and one our team will contact you to discuss your options.

English language requirements

Applicants must satisfy our general entry requirements as well as meeting specific requirements.

The general entry requirements are any of the following:

IELTS 6.0 with no band score less than 5.5, or equivalent
HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub skills
Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
WAEC – C6

If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.

If you have IELTS 5.5, with a maximum one score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.

If you have IELTS 5.0, with a maximum one score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.

Tuition fees for 2019/20

UK/EU students

£8,150

This course is eligible for postgraduate government funding. Please contact us for details.

International students

London: £17,000
Birmingham: £15,500

Please note that the fees outlined are for your tuition only and do not include the cost of any course books that you may choose to purchase, stationery, accommodation etc. As an Ulster University London and Birmingham branch campus student you will also have access to our on campus libraries and a range of e-learning resources.

The modules you will study may require you to purchase additional course textbooks and you should be prepared to buy some additional texts, we recommend allowing an additional £180 for the duration of your course.

Scholarships and discounts

To support you in financing your studies, we offer a range of scholarships and fee discounts that you may be eligible for.

How to find out more

To find out more about this course, we recommend that you complete our enquiry form and one of our team will contact you to discuss your options.

How to apply

If you are ready to apply for this programme, you can apply directly by following the steps below.

UK and EU students

UK and EU students can apply directly to study with us by following the below steps:

Download and complete our application form for UK and EU students
Email this and all of your supporting documents (listed on the application form) to home.admissions@qa.com

International students

For international students, you can apply directly to study with us, by following the below steps:

Download and complete our application form for International students
Email it, with all of your supporting documents (listed on the application form) to international.admissions@qa.com

Our Apply page includes further information on how to apply and which documents to include with your application.

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MSc Marketing with Advanced Practice

Master of Science