Course Overview
| Level of study: | Postgraduate degree |
| Tuition Fees | Fees and Finances |
| Entry requirements: | A 2:2 (second class) honours degree, or equivalent, in any discipline.
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| English language requirements: | IELTS 6.0 with no component less than 5.5, or equivalent
Other English language tests are accepted, click here to find out more.
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| Mode of study: | Full-time |
| Duration: | 21 months |
| Assessment method: | Coursework |
| Student finance: | Available |
| Locations: |
London
Birmingham
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| Start dates: |
January, May (London only), September |
| Application deadline: | Next application deadline
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About this course
The MSc Marketing with Advanced Practice is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.
The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.
The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.
Students will have the opportunity to develop knowledge, skills and insight in the following areas:
- Provide an advanced study of business and management with a particular focus on Marketing
- Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
- Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
- Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large
- Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
- Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
- Acquire the skills necessary to conceive, design and implement a substantial research project
- Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning
Advanced Practice
The compulsory Advanced Practice element of this programme takes place after you have studied the taught modules at the Masters
- undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem
- gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in marketing
- put your learning into practice and hence, enhance your employability.
- gain enhanced knowledge of the workplace which will facilitate the completion of your Dissertation.
Please note if you undertake an internship this may be paid or unpaid.
Course Duration
On successful completion of each stage of this programme of study, the duration will be 21 months, according to the following specific intake schedule:
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Sept-Jan
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Jan-May
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May-Sept
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Sept-Jan
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Jan-May
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May-Sept
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Sept Start
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Year 1 – Semester 1
Masters stage
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Year 1 – Semester 2
Masters stage
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Year 2- Summer Break
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Year 2 – Semester 3
Advanced Practice stage
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Year 2 – Semester 4
Masters stage
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Jan Start
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Year 1 – Semester 1
Masters stage
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Year 1 – Semester 2
Masters stage
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Year 2- Autumn Break
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Year 2 – Semester 3
Advanced Practice stage
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Year 2 – Semester 4
Masters stage
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Teaching methods
- You will be taught using a wide variety of teaching methods across the modules including lectures, workshops and seminars. Typically, you will have 12 hours of contact time per week.
- In addition to your time in class, you will be expected to engage in approximately 30 hours of self-study time per week.
- You’ll be taught by experienced lecturers who will bring practical business-related experience into the classroom to enable students to understand how business works in the real world.
- You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.
Assessment
All modules are 100% assessed by coursework.
Careers and postgraduate opportunities
Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.
The average starting salary for graduate trainees in marketing is £21,461, the average salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.
Related reading
Marketing reading:
Masters study:
Advanced Practice study:
Modules
All modules are core and 20 credits unless specified.
Academic and Professional Development – MSc Marketing (0 credits)
This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements. It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory
Fundamentals in Management
The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.
Project Management
Project management provides structure and control of the project environment so that the agreed activities will produce the right products or services to meet the customer’s expectations. Projects are temporary structures, which must be properly managed and controlled in order to meet their stated objectives. In today’s business environment most companies organise their workload into projects. This module provides students the skills and tools to successfully complete and manage projects by stepping through the processes required.
The aim of this module is to provide students with the knowledge and skills to allow them to successfully manage projects. It will develop a critical understanding of the various methodologies and tools that businesses adopt in managing projects.
Marketing Innovation
This module focuses on developing an understanding of Marketing as a business function whilst providing students the skills that marketers adopt to enable innovation within their organisations. It provides an understanding of how organisations deal with the challenges of a fast-moving marketplace.
This module aims to provide students with the knowledge and skills to understand the relationship between marketing and innovation whilst recognising the key factors in building and nurturing innovation within the marketing function. Students will also learn how to use internal and external marketing in supporting specific innovations.
Global Marketing
This module focuses on themes of internationalisation and issues including the government policy, market entry modes and exporting. Students will be able to advance their understanding of the challenges faced while operating in an international marketing environment.
Digital Marketing Communications
This module enables students to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. Students will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.
Marketing Analytics
This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.
Sustainability Marketing
This module focuses on developing students’ awareness and understanding of individual and organisational sustainability marketing. Students will understand the importance of holistic sustainability marketing implementation and the role of entrepreneurship in sustainability challenges and sustainable opportunities.
For students undertaking an internship
Internship & Professional Development Project (60 credits)
This module is designed to further enhance the employability of the students who have completed the MSc Marketing whilst giving them the experience of a workplace environment. In considering this they produce both reflective reports which help aid skills development, and also an internship project in which they apply the theoretical concepts encountered on the course to a “live” management issue.
For students not doing an internship
Applied Consulting Project (60 credits)
This applied module enhances the practical and employability skills of students by requiring them to undertake consultancy projects for real life case study clients. The module requires students to draw on relevant theories from previously studied MSc Marketing modules, and to apply these in marketing contexts, to deliver valuable project outcomes for client companies.
And
Applied Marketing Project (40 credits)
This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from the Marketing Analytics module and feeds into the developing skills of a Marketing Consultant.
The course information displayed on this page is correct for the academic year 2023/24. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.
Academic requirements
- A 2:2 (second class) honours degree or International equivalent, in any discipline
Non-standard entry
- In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.
Alternatively, you may be eligible to study our Extended MSc Marketing with Advanced Practice which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression onto the MSc Marketing.
For country-specific entry requirements, please visit the entry requirements page.
If you’re not sure about your qualifications, contact us and one of our team will contact you to discuss your options.
English language requirements
- IELTS 6.0 with no band score less than 5.5, or equivalent
- HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub skills
- Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
- WAEC – C6
If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.
- If you have IELTS 5.5, with a maximum one score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.
- If you have IELTS 5.0, with a maximum one score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.
Tuition fees for 2023/24
- UK/Home students: £10,250
International students:
- London: £19,300
- Birmingham: £17,750
Please note: UK/Home students who are financing their studies through the postgraduate loan, you will be required to make a deposit payment of £250 at enrolment, this amount will be deducted from the total tuition fee. This does not apply to progressing students who are currently studying at the undergraduate level with us.
Please note that the fees outlined are for your tuition only and do not include the cost of any course books that you may choose to purchase, stationery, accommodation etc. As an Ulster University London and Birmingham branch campus student you will also have access to our on-campus libraries and a range of e-learning resources.
The modules you will study may require you to purchase additional course textbooks and you should be prepared to buy some additional texts, we recommend allowing an additional £180 for the duration of your course.
Information for international students
Ulster University is committed to providing the best possible experience to all our students. To ensure you secure your place with us, we require our international students to pay a deposit towards their fees. More information can be found here.
What does my tuition pay for?
- Your teaching in class – this includes seminars, lectures and tutorials
- Access to facilities including computers, Wi-Fi, printers, lockers, multi-faith rooms, quiet study space and social areas. To learn more about available facilities please visit our London or Birmingham branch campus pages
- Our library service – both on-campus and an extensive online catalogue of resources
- Careers and Employability Service which provides help with CVs, applications and interview preparation through workshops, drop-ins and 1-2-1 appointments
- The ACE Team (Academic Community of Excellence) who are here to support you with your studies and assignments
- Students Activities Association (SAA) – who organise events on campus, discounted sightseeing trips and help students create and run societies
Scholarships and discounts
To support you in financing your studies, we offer a range of scholarships and fee discounts that you may be eligible for.
How to find out more
To find out more about this course, we recommend that you complete our enquiry form and one of our team will contact you to discuss your options.
How to apply
UK and International students can apply directly to study the MSc Marketing with Advanced Practice via our online application form below.
APPLY FOR JANUARY 2024
Information for disabled applicants
At Ulster, we welcome applications from disabled students and are committed to ensuring an equal and accessible application journey. Your application will be considered on an equal basis to all other applications. Please contact us if you require any assistance. This website is continually optimised to adhere to accessibility best practice guidelines; tools to assist users with specific accessibility requirements have also been provided. More information is available in our accessibility statement.
If you’re not sure or have any questions about studying with us, please contact us and one of our team will be able to help.
