• About this course
  • Modules
  • Entry requirements
  • Fees and finance
  • How to apply
Enquire now Digital Prospectus 2024/25
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  • About this course
  • Modules
  • Entry requirements
  • Fees and finance
  • How to apply

Course Overview

Level of study:Pre-Masters
Tuition FeesFees and Finances
Entry requirements:

A third class, pass or ordinary degree, or equivalent

English language requirements:

IELTS 6.0 with no component less than 5.5, or equivalent

Other English language tests are accepted, click here to find out more.

Mode of study:Full-time
Duration:24 months
Assessment method:Coursework
Student finance:Available
Locations: London
Birmingham
Start dates: January (London only), May, September
Application deadline:

Next application deadline

About this course

Do you want to learn more about successful business practice?

Do you wish to become a marketing professional working on a global scale?

This programme will equip you with a clear understanding of marketing and business development, as well as key skills to help you become successful a leader in the global business arena.

With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.

On this programme you will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals. You will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.

  • Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issues.
  • Explore digital communications and the ways in which SMEs approach marketing in a digital world.
  • Understand how to make the most of marketing opportunities through an innovation-focused approach.
  • Develop marketing analytics skills and boost your awareness of sustainability marketing.
  • Build practical knowledge with applied projects to prepare you for employment.

 

Extended route and Advanced Practice

The Extended MSc Marketing integrates the Graduate Certificate programme with our standard MSc Marketing programme, allowing you entry with qualifications equivalent to a standard degree (third class, pass or ordinary).

With the Advanced Practice option, after completing your postgraduate modules, you will undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem.

  • Build a solid foundation in the skills needed for postgraduate studies
  • Progress straight into the MSc Marketing after passing the Graduate Certificate stage with a minimum overall average mark of 50%, and a pass mark of 40% in each Graduate Certificate module
  • Gain experience of a workplace environment and ‘real world’ issues
  • Get career-ready by putting your learning into practice

Please note if you undertake an internship this may be paid or unpaid.

Course Duration

On successful completion of each stage of this programme of study, the duration will be 24 months, according to the following specific intake schedule:

Sept-Jan

Jan-May

May-Sept

Sept-Jan

Jan-May

May-Sept

Sept-Jan

Jan-May

Sept Start

Year 1 – Semester 1

Graduate Certificate stage

Year 1 – Semester 2

Masters stage

Year 2- Semester 3

Masters stage

Year 2 – Autumn break

Year 2 – Semester 4

Advanced Practice stage

Year 2 – Semester 5

Masters stage

May Start

Year 1 – Semester 1

Graduate Certificate stage

Year 1 – Semester 2

Masters stage

Year 2- Semester 3

Masters stage

Year 2 – Summer break

Year 2 – Semester 4

Advanced Practice stage

Year 2 – Semester 5

Masters stage

Teaching and Assessment Methods

Contact hours per week 12 hours per week
Independent study 30 hours per week
Assessment Coursework

Progressing on to MSc Marketing

The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.

Careers and postgraduate opportunities

Last year, 53,500 new marketing positions became available in the UK, with the surge in demand for in-house digital and marketing positions expected to continue (Forward Role, 2022).

If you want to get the most out of this current demand and have plans to embark on a career in marketing, then this is the perfect course for you.

Communication Innovation
Analytics Planning
Strategy Project management

Developing skills that are industry-focused and transferrable, you will be the ideal candidate for jobs in a variety of fields and sectors.

 

Competitive job roles this programme might open up for you:
Digital Marketing Specialist Management Consultant  Business Analyst
Marketing and Sales Director Recruitment Consultant Marketing Executive
Business Development Manager Project Manager Marketing Manager
Enquire now

Explore

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London

Ideally located near many popular cafes, the West End and markets, our London campus is a great place for you to study in the heart of London.

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London

Ideally located near many popular cafes, the West End and markets, our London campus is a great place for you to study in the heart of London.

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Dates and fees

Find out all the information you need regarding application deadlines, course start dates and tuition fees here.

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Dates and fees

Find out all the information you need regarding application deadlines, course start dates and tuition fees here.

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Finance

Find out more about the finance options available to you and the contact information of our Finance Team.

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Finance

Find out more about the finance options available to you and the contact information of our Finance Team.

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Birmingham

Our Birmingham campus can be found right in the heart of the city, close to key transport links, cafes, shopping centres and museums.

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Birmingham

Our Birmingham campus can be found right in the heart of the city, close to key transport links, cafes, shopping centres and museums.