Course Overview
| Level of study: | Pre-Masters |
| Tuition Fees | Fees and Finances |
| Entry requirements: | A third class, pass or ordinary degree, or equivalent
|
| English language requirements: | IELTS 6.0 with no component less than 5.5, or equivalent
Other English language tests are accepted, click here to find out more.
|
| Mode of study: | Full-time |
| Duration: | 15 months |
| Assessment method: | Coursework |
| Student finance: | Available |
| Locations: |
London
Birmingham
|
| Start dates: |
January (London only), May, September |
| Application deadline: | Next application deadline
|
About this course
The Extended MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The course integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).
This programme is also available as Extended MSc Marketing with Advanced Practice, which includes either an internship or project.
This programme has been designed as a bridging mechanism for students to progress from undergraduate to postgraduate study at Ulster. The integrated Graduate Certificate is a preparatory course that will provide you with a solid foundation in the skills needed for progression onto the MSc Marketing programme.
Students, who successfully complete the three modules of the Graduate Certificate stage and achieve a minimum overall average of 50%, will be in a position to progress directly to the 12 months MSc Marketing.
The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from the industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.
Students will have the opportunity to develop knowledge, skills and insight in the following areas:
- Provide an advanced study of business and management with a particular focus on Marketing
- Prepare for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
- Ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively
- Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
- Acquire the skills necessary to conceive, design and implement a substantial research project
Teaching methods
- Lectures, seminars, workshops, guest speakers, with industry-specific knowledge, directed reading, electronic resources and case studies are combined to offer a unique and rewarding learning environment, totalling around 12 hours per week.
- Through the use of regular study groups, you will be encouraged to work collaboratively and learn from the experience of others’ work situations.
- In addition to time in class, you will be expected to engage in approximately 30 hours of self-study time per week.
- You’ll be taught by experienced lecturers who will bring practical business-related experience into the classroom to enable students to understand how business works in the real world.
- You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.
Assessment
All modules are 100% assessed by coursework.
Progressing on to MSc Marketing
The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression onto the MSc Marketing.
Careers and postgraduate opportunities
Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.
The average starting salary for graduate trainees in marketing is £21,461. The average salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.
Related reading
Marketing reading:
Masters study:
Modules
All modules are core and 20 credits unless specified.
Graduate Certificate
Research for Business
The Research for Business module will be of benefit to those international and home students whose research skills need to be enhanced and/or evidenced before progressing onto Masters level education.
- Develop valuable teamworking, visual/verbal presentation and reflective writing skills to research the key external factors that influence businesses and organisations
- Gain an understanding of researching a specific business or organisation using appropriate research models.
- Explore the factors used in the environmental scanning component of strategic management.
Academic Skills for Business
Academic skills differ due to cultural and language differences in teaching and assessment practices. This module is designed to support students’ transition in the use academic writing conventions, critical thinking and effective presentation skills.
- Develop the ability to communicate in an academic context
- Gain the skills in analysing and using source material in assignments
- Apply academic English to a higher level of study
Entrepreneurial Business
This is a dynamic module designed to provide you with an opportunity to develop your capabilities assessing the potential success of a small business described in a provided case study.
- Explore elements of enterprise development including marketing, sales, human resources, finance and operations
- Learn to assess the immediate environment and factors that may hinder or facilitate the potential success a new enterprise.
- Understand the consequences of decision making in all aspects of the early stages of an enterprise and demonstrate an understanding of such topics as human resource management, supply chain & logistics, marketing, sales, finance and operations.
MSc Marketing
Academic and Professional Development – MSc Marketing (0 credits)
This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements. It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory
Fundamentals in Management
The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.
Marketing Innovation
This module focuses on developing an understanding of Marketing as a business function whilst providing students the skills that marketers adopt to enable innovation within their organisations. It provides an understanding of how organisations deal with the challenges of a fast-moving marketplace.
This module aims to provide students with the knowledge and skills to understand the relationship between marketing and innovation whilst recognising the key factors in building and nurturing innovation within the marketing function. Students will also learn how to use internal and external marketing in supporting specific innovations.
Project Management
Project management provides structure and control of the project environment so that the agreed activities will produce the right products or services to meet the customer’s expectations. Projects are temporary structures, which must be properly managed and controlled in order to meet their stated objectives. In today’s business environment most companies organise their workload into projects. This module provides students the skills and tools to successfully complete and manage projects by stepping through the processes required.
The aim of this module is to provide students with the knowledge and skills to allow them to successfully manage projects. It will develop a critical understanding of the various methodologies and tools that businesses adopt in managing projects.
Global Marketing
This module focuses on themes of internationalisation and issues including government policy, market entry modes and exporting. You will be able to advance your understanding of the challenges faced while operating in an international marketing environment.
Digital Marketing Communications
This module enables you to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. You will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.
Marketing Analytics
This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.
Sustainability Marketing (15 credits)
This module focuses on developing students’ awareness and understanding of individual and organisational sustainability marketing. Students will understand the importance of holistic sustainability marketing implementation and the role of entrepreneurship in sustainability challenges and sustainable opportunities.
Applied Marketing Project (60 credits)
This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from Marketing Analytics module and feeds into developing skills of a Marketing Consultant.
The course information displayed on this page is correct for the academic year 2023/24. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.
Academic requirements
- A third or a pass in a Bachelors degree in any discipline; or
- A pass in a non-honours degree with any classification in any discipline; or
- 3-year Diploma (DAZhuan) or equivalent (China only).
If you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.
For country-specific entry requirements, please visit the entry requirements page.
If you’re not sure about your qualifications, contact us and one of our team will contact you to discuss your options.
English language requirements
Applicants must satisfy our general entry requirements as well as meeting specific requirements.
- You will need to provide evidence of competence in written and spoken English (GCSE grade 4 – previously grade C – or equivalent).
The general entry requirements are any of the following:
- IELTS 6.0 with no band score less than 5.5, or equivalent
- HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub-skills
- Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
- WAEC – C6
If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.
- If you have IELTS 5.5, with a maximum score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.
- If you have IELTS 5.0, with a maximum score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.
Tuition fees for 2023/24
This course is eligible for postgraduate government funding. Please contact us for details.
International students:
- London: £19,700
- Birmingham: £17,750
Please note: UK/Home students who are financing their studies through the postgraduate loan, you will be required to make a deposit payment of £1,350 at enrolment, this amount will be deducted from the total tuition fee. This does not apply to progressing students who are currently studying at the undergraduate level with us.
Please note that the fees outlined are for your tuition only and do not include the cost of any course books that you may choose to purchase, stationery, accommodation etc. As an Ulster University London and Birmingham branch campus student you will also have access to our on-campus libraries and a range of e-learning resources.
The modules you will study may require you to purchase additional course textbooks and you should be prepared to buy some additional texts, we recommend allowing an additional £180 for the duration of your course.
Information for international students
Ulster University is committed to providing the best possible experience to all our students. To ensure you secure your place with us, we require our international students to pay a deposit towards their fees. More information can be found here.
What does my tuition pay for?
- Your teaching in class – this includes seminars, lectures and tutorials
- Access to facilities including computers, Wi-Fi, printers, lockers, multi-faith rooms, quiet study space and social areas. To learn more about available facilities please visit our London or Birmingham branch campus pages
- Our library service – both on-campus and an extensive online catalogue of resources
- Careers and Employability Service which provides help with CVs, applications and interview preparation through workshops, drop-ins and 1-2-1 appointments
- The ACE Team (Academic Community of Excellence) who are here to support you with your studies and assignments
- Students Activities Association (SAA) – who organise events on campus, discounted sightseeing trips and help students create and run societies
Scholarships and discounts
To support you in financing your studies, we offer a range of scholarships and fee discounts for self-funding students that you may be eligible for.
How to find out more
To find out more about this course, we recommend that you complete our enquiry form and one of our team will contact you to discuss your options.
How to apply
UK and International students can apply directly to study the Extended MSc Marketing via our online application form below.
APPLY FOR JANUARY 2024
Information for disabled applicants
At Ulster, we welcome applications from disabled students and are committed to ensuring an equal and accessible application journey. Your application will be considered on an equal basis to all other applications. Please contact us if you require any assistance. This website is continually optimised to adhere to accessibility best practice guidelines; tools to assist users with specific accessibility requirements have also been provided. More information is available in our accessibility statement.
If you’re not sure or have any questions about studying with us, please contact us and one of our team will be able to help.
