Level of study:
Pre-Masters
Tuition fees 2018/19:

UK/EU – £6,500

International – £15,500 (London) £13,750 (Birmingham)

Entry requirements:

A third class, pass or ordinary degree, or equivalent

English language requirements:

IELTS 6.0 with no component less than 5.5, or equivalent

 

Other English language tests are accepted, click here to find out more.

Mode of study:
Full-time - daytime, or evening and weekend
Duration:
15 months
Assessment method:
Coursework
Student finance:
Available
Locations:
London and Birmingham
Start dates:
May, September (London only)
Application deadline:

UK/EU: TBC

UK based International students: TBC

International: TBC

About this course

The Extended MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The course integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).

This programme is also available as Extended MSc Marketing with Advanced Practice, which includes either an internship or project.

This programme has been designed as a bridging mechanism for UK, EU and international students to progress from undergraduate to postgraduate study at Ulster. The integrated Graduate Certificate is a preparatory course that will provide you with a solid foundation in the skills needed for progression on to the MSc Marketing programme. Students, who successfully complete the three modules of the Graduate Certificate stage and achieve a minimum overall average of 50%, will be in a position to progress directly to the 12 month MSc Marketing.

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

  • Provide an advanced study of business and management with a particular focus on Marketing
  • Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
  • Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
  • Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large
  • Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
  • Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
  • Acquire the skills necessary to conceive, design and implement a substantial research project
  • Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Teaching methods

Teaching methods used are designed to develop professional as well as practical skills and place emphasis on group work and experiential learning. Lectures, seminars, workshops, guest speakers, with industry specific knowledge, directed reading, electronic resources and case studies are combined to offer a unique and rewarding learning environment, totaling around 12 hours per week.

Through the use of regular study groups, students will be encouraged to work collaboratively and learn from the experience of others’ work situations.

In addition to your time in class, you will be expected to engage in approximately 30 hours of self-study time per week.

You’ll be taught by experienced lecturers who will bring practical business related experience into the classroom to enable students to understand how business works in the real world.

You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.

Evening and weekend study

One of our study options available for UK and EU nationals includes evenings and weekends. This study option offers exactly the same levels of student support and the ability to balance your full-time studies with your personal life. Find out more about evening and weekend study options here.

Assessment

All modules are 100% assessed by coursework.

Progressing on to MSc Marketing

The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.

Careers and postgraduate opportunities

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Explore

London London

Ideally located near many popular cafes, the West End and markets, our London campus is a great place for you to study in the heart of London.

Entry requirements Entry requirements

Check our entry requirements here, including equivalences for local country qualifications.

Dates and fees Dates and fees

Find out all the information you need regarding application deadlines, course start dates and tuition fees here.

Finance Finance

Find out more about the finance options available to you and the contact information of our Finance Team.