Course Overview
| Level of study: | Postgraduate degree |
| Tuition Fees | Fees and Finances |
| Entry requirements: | A 2:2 (second class) honours degree, or equivalent, in any discipline.
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| English language requirements: | IELTS 6.0 with no component less than 5.5, or equivalent
Other English language tests are accepted, click here to find out more.
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| Mode of study: | Full-time |
| Duration: | 21 months |
| Assessment method: | Coursework |
| Student finance: | Available |
| Locations: |
London
Birmingham
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| Start dates: |
January (London & Birmingham only), May, September |
| Application deadline: | Next application deadline
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About this course
Do you want to learn more about successful business practice?
Do you wish to become a marketing professional working on a global scale?
This programme will equip you with a clear understanding of marketing and business development, as well as key skills to help you become successful a leader in the global business arena.
With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.
On this programme you will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals. You will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.
The Advanced Practice option is perfect to gain valuable workplace environment experience and kickstart your career.
- Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issues.
- Explore digital communications and the ways in which SMEs approach marketing in a digital world.
- Understand how to make the most of marketing opportunities through an innovation-focused approach.
- Develop marketing analytics skills and boost your awareness of sustainability marketing.
- Build practical knowledge with applied projects to prepare you for employment.
Advanced Practice
After completing your postgraduate modules, you will undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem.
- Gain experience of a workplace environment and ‘real world’ issues
- Get career-ready by putting your learning into practice
Please note if you undertake an internship this may be paid or unpaid.
Course Duration
On successful completion of each stage of this programme of study, the duration will be 21 months, according to the following specific intake schedule:
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Sept-Jan
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Jan-May
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May-Sept
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Sept-Jan
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Jan-May
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May-Sept
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Sept Start
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Year 1 – Semester 1
Masters stage
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Year 1 – Semester 2
Masters stage
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Year 2- Summer Break
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Year 2 – Semester 3
Advanced Practice stage
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Year 2 – Semester 4
Masters stage
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Jan Start
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Year 1 – Semester 1
Masters stage
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Year 1 – Semester 2
Masters stage
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Year 2- Autumn Break
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Year 2 – Semester 3
Advanced Practice stage
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Year 2 – Semester 4
Masters stage
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Teaching and Assessment Methods
| Contact hours per week |
12 hours per week |
| Independent study |
30 hours per week |
| Assessment |
Coursework |
Careers and postgraduate opportunities
Last year, 53,500 new marketing positions became available in the UK, with the surge in demand for in-house digital and marketing positions expected to continue (Forward Role, 2022).
If you want to get the most out of this current demand and have plans to embark on a career in marketing, then this is the perfect course for you.
| Communication |
Innovation |
| Analytics |
Planning |
| Strategy |
Project management |
Developing skills that are industry-focused and transferrable, you will be the ideal candidate for jobs in a variety of fields and sectors.
| Competitive job roles this programme might open up for you: |
| Digital Marketing Specialist |
Management Consultant |
Business Analyst |
| Marketing and Sales Director |
Recruitment Consultant |
Marketing Executive |
| Business Development Manager |
Project Manager |
Marketing Manager |
Related reading
Marketing reading:Â
Masters study:
Advanced Practice study:
Modules
All modules are core and 20 credits unless specified.
Academic and Professional Development – MSc Marketing (0 credits)
Enhance the academic skills required to succeed in written assignments, preparing you to thrive in your postgraduate studies.
- Learn about skills and frameworks specific to postgraduate study
- Practice through weekly exercises and receive feedback on your assignments
- Keep track of your progression and learn from your mistakes
Principles of Marketing
Develop a broad understanding of the fundamental concepts and principles of marketing which should enable students to:
- Transfer this underpinning as they move further into their studies.
- Understand fundamental marketing concepts, practices, and basic management skills.
- Appreciate marketing’s contribution to organizational success and ways to enhance and evaluate it.
Marketing Innovation
Develop an understanding of Marketing as a business function whilst providing students the skills that marketers adopt to enable innovation within their organisations.
- Learn how organisations deal with the challenges of a fast-moving marketplace.
- Understand the relationship between marketing and innovation whilst recognising the key factors in building and nurturing innovation within the marketing function
- Explore how to use internal and external marketing in supporting specific innovations.
Project Management
Project management provides structure and control of the project environment so that the agreed activities will produce the right products or services to meet the customer’s expectations.
- Gain the skills and tools to successfully complete and manage projects by stepping through the processes required
- Develop a critical understanding of the various methodologies and tools that businesses adopt in managing project.
Global Marketing
Operating in an international marketing environment leads to many challenges. Understand what it takes to work within a global context and prepare yourself for an international career.
- Explore themes of internationalisation
- Learn about government policies, market entry modes and exporting
Digital Marketing Communications
Build valuable knowledge on how to approach and succeed in marketing in a digital world.
- Gain insights into the workings of SMEs, both from a theoretical and practical angle
- Discover the importance of social media marketing
- Understand how to enhance the technological and global dimensions of strategic marketing
- Learn more about digital marketing for both small and larger firms
Marketing Analytics
Learn about qualitative and quantitative data analysis methods while developing your own project portfolio.
- Boost your employability prospectus by developing digital literacy skills
- Get practical experience of collecting, analysing and reporting data from a variety of digital sources
- Create and develop a project portfolio using the tools and skills learned
Marketing for Sustainable Futures
Sustainability marketing is on the rise, with consumers increasingly making conscious decisions with sustainability and the environment in mind (Deloitte, 2022).
- Develop your awareness and understanding of individual and organisational sustainability marketing
- Explore the importance of holistic sustainability marketing implementation and entrepreneurship
- Further your understanding of sustainability challenges and sustainable opportunities
Applied Marketing Project (40 credits)
This module will allow you to apply the knowledge and skills you’ve learned and gain valuable hands-on practice.
- Apply what you’ve learned to an organisational issue or problem
- Develop all the key skills needed to successfully become a Marketing Consultant
- Boost your career prospects with a practical marketing project
For students undertaking an internship
Internship & Professional Development Project (60 credits)
This module will help you enhance your employability after completing your Master’s modules, while also giving you experience of a workplace environment.
- Produce reflective reports to boost skills such as research, communication and writing
Complete an internship
For students not doing an internship
Applied Consulting Project (60 credits)
Apply all the relevant theories studied in your Master’s modules to a practical and employability-focused consultancy projects for real-life case study clients.
- Apply theory to ‘real’ international business contexts
- Deliver valuable project outcomes for client companies
- Enhance your development of a global citizenship perspective while gaining company and industry-specific insights
And
Applied Marketing Project (40 credits)
This module will allow you to apply the knowledge and skills you’ve learned and gain valuable hands-on practice.
- Apply what you’ve learned to an organisational issue or problem
- Develop all the key skills needed to successfully become a Marketing Consultant
- Boost your career prospects with a practical marketing project
The course information displayed on this page is correct for the academic year 2024/25. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.
Academic requirements
- A 2:2 (second class) honours degree or International equivalent, in any discipline
Non-standard entry
- In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.
Alternatively, you may be eligible to study our Extended MSc Marketing with Advanced Practice which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression onto the MSc Marketing.
For country-specific entry requirements, please visit the entry requirements page.
If you’re not sure about your qualifications, contact us and one of our team will contact you to discuss your options.
English language requirements
- IELTS 6.0 with no band score less than 5.5, or equivalent
- HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub skills
- Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
- WAEC – C6
Tuition fees for 2024/25
- UK/Home students: £10,250
International students:
- London: £19,550
- Birmingham: £18,000
- Manchester: £18,000
Tuition fees for 2025/26
- UK/Home students: £10,250
International students:
- London: £20,050
- Birmingham: £18,500
- Manchester: £18,500
| Class hours (lectures, seminars and tutorials) |
| Facilities (computers, on-campus wi-fi, printers, vending machines) |
| Library resources, including a large online catalogue of books, journals and more |
| Online resources |
| Social spaces (quiet study spaces, multi-faith rooms and spaces to socialise) |
| Student Support (Welfare Team, Finance Team and more) |
| Students Activities Association (SAA) who organise events, trips and societies |
Tuition fees do not cover the cost of subject books, stationery, printing and photocopying costs, accommodation, living expenses, travel, hobbies, sports or any other extracurricular activities.
The modules you will study may require you to purchase additional course textbooks and you should be prepared to buy some additional textbooks. We recommend allowing an additional £300 for the duration of your course.
Please note: UK/Home students who are financing their studies through the postgraduate loan, you will be required to make a deposit payment of £250 at enrolment, this amount will be deducted from the total tuition fee. This does not apply to progressing students who are currently studying at the undergraduate level with us.
Information for international students
Ulster University is committed to providing the best possible experience to all our students. To ensure you secure your place with us, we require our international students to pay a deposit towards their fees. More information can be found here.
Scholarships and discounts
To support you in financing your studies, we offer a range of scholarships and fee discounts that you may be eligible for.
How to find out more
To find out more about this course, we recommend that you complete our enquiry form and one of our team will contact you to discuss your options.
How to apply
UK and International students can apply directly to study the MSc Marketing with Advanced Practice via our online application form below.
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APPLY FOR JANUARY 2025
You will be directed to a QA Higher Education portal to set up an account and complete your application.
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Daytime classes |
| Birmingham |
Apply for January |
| London |
Not available |
| Manchester |
Not available |
APPLY FOR MAY 2025
You will be directed to a QA Higher Education portal to set up an account and complete your application.
|
Daytime classes |
| Birmingham |
Not Available |
| London |
Apply for May |
| Manchester |
Not available |
Information for disabled applicants
At Ulster, we welcome applications from disabled students and are committed to ensuring an equal and accessible application journey. Your application will be considered on an equal basis to all other applications. Please contact us if you require any assistance. This website is continually optimised to adhere to accessibility best practice guidelines; tools to assist users with specific accessibility requirements have also been provided. More information is available in our accessibility statement.
If you’re not sure or have any questions about studying with us, please contact us and one of our team will be able to help.
