MBA

Business reading: 

• MBA at Ulster University London Campus: The Best of Both Worlds
• Modern Careers for Modern Students
• Study Business at our London and Birmingham Branch Campuses
• Enterprise Festival – Summer 2017

Masters reading: 

• Studying a Masters Degree In London
• Postgraduate Loans: Changes for UK and EU Students Studying in the UK

This Marketing module focuses on the challenges management faces in developing and implementing both a marketing philosophy and successful marketing programmes.

The critical importance of marketing arises from its role as the boundary function between the organisation and the marketplace. Changes in the market require changes from the company; changes made by the company create changes in the market. Marketing is concerned with managing this ever-changing relationship.

The overall aim of the module is to introduce you to the key areas of financial and management accounting.

To achieve this, you will be exposed to some numerical calculations during the module. However, there will be significant emphasis passed on understanding the issues around the numbers and the context within which they are set. In particular, the assessment for the module will strike a balance between calculation, interpretation and discussion.

In summary, whilst it is not intended to equip you with a detailed knowledge to enable you to pursue a career in accounting, the module aims to take you to a point where you are capable of engaging in intelligent discussion with financial experts and to be able to grasp the big picture rather than get lost in the detail.

Innovation and entrepreneurship are important drivers for value creation in modern economies. A central idea for both disciplines is the identification, evaluation and exploitation of opportunities. This module presents a contemporary exploration of the nature of innovation and entrepreneurship whilst also providing you with an opportunity to examine emerging sources of innovation in either a sector or organisational context.

This module examines the internal and external environments within which firms must operate and helps managers to audit their business environment so as to establish a strategic approach to their business activity. It introduces managers to the principles of economics as they apply to the business environment and aims to enhance managers understanding of, and ability to adapt to, changes in the environments in which it operates.

This module aims to enable you to develop knowledge and understanding of individual and group behaviour within organisations, and the core areas of Human Resource Management, and to be able to apply this knowledge and understanding in a range of organisational settings.

In the dynamic environment in which businesses operate the importance of business improvement cannot be ignored. Customer focus through streamlining of value chains is imperative. It presents challenges in terms of how we classify, relate to and manage the internal and external chain of customers. The ability to remove costs, optimise value creation, understand the competencies, and effectively reconfigure the organisation in the context of a continuous improvement philosophy is crucial.

This module will give you the knowledge and skills to be an effective leader. You will consider the key theories of leadership and consider their application in the context of leading organisational change.

The module seeks to expose you of business development and innovation to the range of research methods, consultancy skills, and project management techniques available. You will acquire appropriate knowledge and understanding of the various research and project management methodologies for the purposes of developing an applied project proposal and project plan in preparation for undertaking their business project.

This module aims to provide you with an understanding of digital transformation in a range of organisational contexts. On successful completion of the module, you will be able to:

• assess how digital technologies can disrupt industries by transforming industry value chains
• patterns of demand and competitive pressures
• understand how digital technologies and frameworks can be applied in a digital transformation strategy
• understand the organisational and people capabilities required to support and implement a digital transformation strategy
• and critically evaluate current practice and theory on digital transformation.

This module is designed to introduce you to the key concepts in business strategy.

On successful completion of this module you will:

• have an in-depth knowledge of strategy
• be able to conduct a strategic analysis of an organisation, its environment, and its future strategic options
• understand the fundamentals of formulating an international strategy
• appreciate some of the key issues associated with strategy implementation
• critically evaluate current theory and practice on strategy

The core aim of the business project is that you should investigate an important issue to business. It is expected that you will demonstrate an understanding of practical, ethical and strategic issues within your chosen area. The research should be work-based and it is expected that the subject and design will be such that you will normally be working with primary, as well as secondary data. The total process seeks to develop and test your conceptual and analytical ability, to enhance both your work related abilities and to prepare you for further research studies.

UK and EU students can apply directly to study with us by following the below steps:

1. Download and complete our application form for UK and EU students
2. Email this and all of your supporting documents (as listed on the application form) to home.admissions@qa.com

For international students, you can apply directly to study with us, by following the below steps:

1. Download and complete our application form for International students
2. Email it, with all of our supporting documents (as listed on the application form) to international.admissions@qa.com