Course Overview
| Level of study: | Pre-Masters |
| Tuition Fees | Fees and Finances |
| Entry requirements: | A third class, pass or ordinary degree, or equivalent
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| English language requirements: | IELTS 6.0 with no component less than 5.5, or equivalent
Other English language tests are accepted, click here to find out more.
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| Mode of study: | Full-time |
| Duration: | 15 months |
| Assessment method: | Coursework |
| Student finance: | Available |
| Locations: |
London
Birmingham
Manchester
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| Start dates: |
January (London only), May, September |
| Application deadline: | Next application deadline
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About this course
Do you want to learn more about successful business practice?
Do you wish to become a marketing professional working on a global scale?
This programme will equip you with a clear understanding of marketing and business development, as well as key skills to help you become successful a leader in the global business arena.
With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.
On this programme you will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals. You will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.
Extended route
The Extended MSc Marketing integrates the Graduate Certificate programme with our standard MSc Marketing programme, allowing you entry with qualifications equivalent to a standard degree (third class, pass or ordinary).
- Gain a solid foundation in the skills needed for postgraduate studies
- Progress straight into the MSc Marketing after passing the Graduate Certificate stage with a minimum overall average mark of 50%, and a pass mark of 40% in each Graduate Certificate module
This programme is also available as Extended MSc Marketing with Advanced Practice, which includes either an internship or project.
Progressing on to MSc Marketing
The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression onto the MSc Marketing.
Teaching and Assessment Methods
| Contact hours per week |
12 hours per week |
| Independent study |
30 hours per week |
| Assessment |
Coursework |
Careers and postgraduate opportunities
Last year, 53,500 new marketing positions became available in the UK, with the surge in demand for in-house digital and marketing positions expected to continue (Forward Role, 2022).
If you want to get the most out of this current demand and have plans to embark on a career in marketing, then this is the perfect course for you.
| Communication |
Innovation |
| Analytics |
Planning |
| Strategy |
Project management |
Developing skills that are industry-focused and transferrable, you will be the ideal candidate for jobs in a variety of fields and sectors.
| Competitive job roles this programme might open up for you: |
| Digital Marketing Specialist |
Management Consultant |
Business Analyst |
| Marketing and Sales Director |
Recruitment Consultant |
Marketing Executive |
| Business Development Manager |
Project Manager |
Marketing Manager |
Related reading
Marketing reading:Â
Masters study:
Modules
All modules are core and 20 credits unless specified.
Graduate Certificate
Research for Business
The Research for Business module will be of benefit to those international and home students whose research skills need to be enhanced and/or evidenced before progressing onto Masters level education.
- Develop valuable teamworking, visual/verbal presentation and reflective writing skills to research the key external factors that influence businesses and organisations
- Gain an understanding of researching a specific business or organisation using appropriate research models.
- Explore the factors used in the environmental scanning component of strategic management.
Academic Skills for Business
Academic skills differ due to cultural and language differences in teaching and assessment practices. This module is designed to support students’ transition in the use academic writing conventions, critical thinking and effective presentation skills.
- Develop the ability to communicate in an academic context
- Gain the skills in analysing and using source material in assignments
- Apply academic English to a higher level of study
Entrepreneurial Business
This is a dynamic module designed to provide you with an opportunity to develop your capabilities assessing the potential success of a small business described in a provided case study.
- Explore elements of enterprise development including marketing, sales, human resources, finance and operations
- Learn to assess the immediate environment and factors that may hinder or facilitate the potential success a new enterprise.
- Understand the consequences of decision making in all aspects of the early stages of an enterprise and demonstrate an understanding of such topics as human resource management, supply chain & logistics, marketing, sales, finance and operations.
MSc Marketing
Academic and Professional Development – MSc Marketing (0 credits)
Enhance the academic skills required to succeed in written assignments, preparing you to thrive in your postgraduate studies.
- Learn about skills and frameworks specific to postgraduate study
- Practice through weekly exercises and receive feedback on your assignments
- Keep track of your progression and learn from your mistakes
Principles of Marketing
Develop a broad understanding of the fundamental concepts and principles of marketing which should enable students to:
- Transfer this underpinning as they move further into their studies.
- Understand fundamental marketing concepts, practices, and basic management skills.
- Appreciate marketing’s contribution to organizational success and ways to enhance and evaluate it.
Marketing Innovation
Develop an understanding of Marketing as a business function whilst providing students the skills that marketers adopt to enable innovation within their organisations.
- Learn how organisations deal with the challenges of a fast-moving marketplace.
- Understand the relationship between marketing and innovation whilst recognising the key factors in building and nurturing innovation within the marketing function
- Explore how to use internal and external marketing in supporting specific innovations.
Project Management
Project management provides structure and control of the project environment so that the agreed activities will produce the right products or services to meet the customer’s expectations.
- Gain the skills and tools to successfully complete and manage projects by stepping through the processes required
- Develop a critical understanding of the various methodologies and tools that businesses adopt in managing project.
Global Marketing
Operating in an international marketing environment leads to many challenges. Understand what it takes to work within a global context and prepare yourself for an international career.
- Explore themes of internationalisation
- Learn about government policies, market entry modes and exporting
Digital Marketing Communications
Build valuable knowledge on how to approach and succeed in marketing in a digital world.
- Gain insights into the workings of SMEs, both from a theoretical and practical angle
- Discover the importance of social media marketing
- Understand how to enhance the technological and global dimensions of strategic marketing
- Learn more about digital marketing for both small and larger firms
Marketing Analytics
Learn about qualitative and quantitative data analysis methods while developing your own project portfolio.
- Boost your employability prospectus by developing digital literacy skills
- Get practical experience of collecting, analysing and reporting data from a variety of digital sources
- Create and develop a project portfolio using the tools and skills learned
Marketing for Sustainable Futures
Sustainability marketing is on the rise, with consumers increasingly making conscious decisions with sustainability and the environment in mind (Deloitte, 2022).
- Develop your awareness and understanding of individual and organisational sustainability marketing
- Explore the importance of holistic sustainability marketing implementation and entrepreneurship
- Further your understanding of sustainability challenges and sustainable opportunities
Applied Marketing Project (40 credits)
This module will allow you to apply the knowledge and skills you’ve learned and gain valuable hands-on practice.
- Apply what you’ve learned to an organisational issue or problem
- Develop all the key skills needed to successfully become a Marketing Consultant
- Boost your career prospects with a practical marketing project
The course information displayed on this page is correct for the academic year 2024/25. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.
Academic requirements
- A third or a pass in a Bachelors degree in any discipline; or
- A pass in a non-honours degree with any classification in any discipline; or
- 3-year Diploma (DAZhuan) or equivalent (China only).
If you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.
For country-specific entry requirements, please visit the entry requirements page.
If you’re not sure about your qualifications, contact us and one of our team will contact you to discuss your options.
English language requirements
Applicants must satisfy our general entry requirements as well as meeting specific requirements.
- You will need to provide evidence of competence in written and spoken English (GCSE grade 4 – previously grade C – or equivalent).
The general entry requirements are any of the following:
- IELTS 6.0 with no band score less than 5.5, or equivalent
- HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub-skills
- Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
- WAEC – C6
Tuition fees for 2024/25
- UK/Home students: £9,600
This course is eligible for postgraduate government funding. Please contact us for details.
International students:
- London: £19,950
- Birmingham: £18,000
- Manchester: £18,000
Tuition fees for 2025/26
- UK/Home students: £9,600
This course is eligible for postgraduate government funding. Please contact us for details.
International students:
- London: £20,450
- Birmingham: £18,500
- Manchester: £18,500
| Online resources |
| Social spaces (quiet study spaces, multi-faith rooms and spaces to socialise) |
| Student Support (Welfare Team, Finance Team and more) |
| Students Activities Association (SAA) who organise events, trips and societies |
Tuition fees do not cover the cost of subject books, stationery, printing and photocopying costs, accommodation, living expenses, travel, hobbies, sports or any other extracurricular activities.
The modules you will study may require you to purchase additional course textbooks and you should be prepared to buy some additional textbooks. We recommend allowing an additional £300 for the duration of your course.
Please note: UK/Home students who are financing their studies through the postgraduate loan, you will be required to make a deposit payment that will be deducted from the total tuition fee. This does not apply to progressing students who are currently studying at the undergraduate level with us. The deposit cannot be paid using student finance.
Deposit amounts:
• Extended degree (over 12 months): £1,350
• Postgraduate degree (12 months or less): £250
Information for international students
Ulster University is committed to providing the best possible experience to all our students. To ensure you secure your place with us, we require our international students to pay a deposit towards their fees. More information can be found here.
Scholarships and discounts
To support you in financing your studies, we offer a range of scholarships and fee discounts for self-funding students that you may be eligible for.
How to find out more
To find out more about this course, we recommend that you complete our enquiry form and one of our team will contact you to discuss your options.
How to apply
UK and International students can apply directly to study the Extended MSc Marketing via our online application form below.
APPLY FOR JANUARY 2025
You will be directed to a QA Higher Education portal to set up an account and complete your application.
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Daytime classes |
| Birmingham |
Not available |
| London* |
Apply for January |
| Manchester |
Not available |
*Please note: London Daytime is now closed for International students
APPLY FOR MAY 2025
You will be directed to a QA Higher Education portal to set up an account and complete your application.
Information for disabled applicants
At Ulster, we welcome applications from disabled students and are committed to ensuring an equal and accessible application journey. Your application will be considered on an equal basis to all other applications. Please contact us if you require any assistance. This website is continually optimised to adhere to accessibility best practice guidelines; tools to assist users with specific accessibility requirements have also been provided. More information is available in our accessibility statement.
If you’re not sure or have any questions about studying with us, please contact us and one of our team will be able to help.
