Course Overview

Level of study:	Advanced Practice
Tuition Fees	Fees and Finances
Entry requirements:	A 2:2 honours degree, or equivalent
English language requirements:	IELTS 6.0 with no component less than 5.5, or equivalent Other English language tests are accepted, click here to find out more.
Mode of study:	Full-time
Duration:	21 months
Assessment method:	Coursework (may include class tests)
Student finance:	Available
	London Birmingham Manchester
Start dates:	January, May, September
Application deadline:	Next application deadline

Are you looking for a course that will open doors to global opportunities?

Do you want to turn your passion for hospitality & tourism into a successful career?

This MSc International Tourism and Hospitality Management programme will introduce you to the key principles and concepts of management in the tourism and hospitality sectors and help you to develop the knowledge, skills and industry awareness needed for a successful career in the field.

You will explore how tourism and hospitality sectors operate, discover the importance of responsible hospitality and tourism development on society, and develop a strong understanding of current trends and issues in tourism and hospitality sectors at local, national and international levels. You will then apply this knowledge to develop future strategies which organisations can adopt to address emerging challenges and opportunities in the future.

Through the use of case studies and practical projects, you will explore a variety of different topics on this programme such as:

Tourism development
Business performance and metrics
Consumer behaviour & visitor experience
Leadership and people management
Sustainability
Marketing and strategic management
Data collection and analysis
Operational value

On this programme you will also have the opportunity to work on real-world business challenges, learn how to apply theories to practical situations and develop professional skills highly valued by employers.

Advanced Practice

If you choose to complete the Advanced Practice element of this programme, it takes place after you have studied the taught modules at the Masters stage. This will enable you to undertake a 12 week long internship, or applied consulting project, working with a real organisation on a live organisational/management issue.

This gives you the opportunity to gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in tourism and hospitality management. The Advance Practice stage module provides an excellent way to put your learning into practice and hence, enhance your employability. It also provides you with an enhanced knowledge of tourism and hospitality in the workplace, to assist you as you progress to your Dissertation.

Please note if you undertake an internship this maybe paid or unpaid.

Course Duration

On successful completion of each stage of this programme of study, the duration will be 21 months, according to the following specific intake schedule:

September Start

Sept-Jan

Jan-May

May-Sept

Sept-Jan

Jan-May

Year 1

Year 2

Semester 1

Masters stage

Semester 2

Masters stage

Summer Break

Semester 3

Advanced Practice stage

Semester 4

Masters stage

January Start

Jan-May

May-Sept

Sept-Jan

Jan-May

May-Sept

Year 1

Year 2

Semester 1

Masters stage

Semester 2

Masters stage

Autumn Break

Semester 3

Advanced Practice stage

Semester 4

Masters stage

May Start

May-Sept

Sept-Jan

Jan-May

May-Sept

Sept-Jan

Year 1

Year 2

Semester 1

Masters stage

Semester 2

Masters stage

Spring Break

Semester 3

Advanced Practice stage

Semester 4

Masters stage

Teaching and Assessment

Lectures and seminars:	12 hours per week
Independent study:	38 hours per week
Assessment:	Coursework (may include class tests, presentations and online tests)

Careers and progression

Potential job titles could include but are not limited to the below:

Tourism Manager
Event Manager
Tourism Consultant
Retail Travel Consultant
Special Events Planner
Guest Experience Manager
Market Research Analyst

Modules

All modules are core and 20 credits unless specified.

Tourism and Hospitality Principles

On this module, you will learn the key concepts and principles of tourism (such as mobility, motivation, experience economy, destinations, sustainability and futures) and hospitality (consumer behaviour, quality, localism, experience economy, sustainability and futures).

You will explore the value of tourism and hospitality on society and discover the importance of responsible hospitality and tourism development.

The history and development of the industry will also be covered on this module, where you will learn the impacts that tourism can create within destinations.

The future of hospitality and tourism will also be explored, where you will undertake an evaluation of either hospitality or tourism and assess their relevance in a 2050 future.

This module will also cover the complexities of the market and enable you to understand the building blocks needed to run a successful tourism organisation.

Strategic Marketing

The aim of this module is to build upon your knowledge of core marketing principles and teach you how to apply aspects of strategic marketing management to hospitality and tourism organisations.

You will study the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance.

Emerging trends currently affecting the tourism market will also be explored, alongside key challenges faced by organisations both nationally and internationally.

You will also gain a strong understanding of how analytic models and tools can be applied to marketing planning, implementation, and control, with a focus on how organisations can retain their competitive advantage and provide value to their customers.

Managing and Leading People

Research shows that effective leadership determines if a business is successful or not. On this module, you will be introduced to the fundamentals of managing and leading people and people management processes.

Taking into considerations the diversity of every workplace, this module shows how to navigate different work environments to ensure employees are motivated and engaged with their jobs.

On this module, you will work closely with an external business and their stakeholders to identify problems and solutions to existing issues within their workforce.

The module will also cover current topics in workforce retention such as health, well-being, and flexible working so you can provide relevant support to businesses.

By the end of this module, you will have gained the knowledge and skills needed for a successful future career in a leadership role.

Contemporary Issues in Tourism and Hospitality

As the tourism and hospitality economy continues to expand globally, it’s critical to explore the complexities surrounding intercultural factors, shifting perspectives, and the rise of food and drink industries on how different countries approach their tourism market.

This main focus of this module will be on the impact of tourism on contemporary society, where you will explore the challenges often faced by the tourism and hospitality sectors and suggest alternative approaches where possible.

You will also learn how to apply theoretical knowledge to the tourism market and explore how the creative industries can create opportunities for tourism and hospitality sectors. Heritage cuisines and how to approach tourism in high conflict destinations will also be covered.

By the end of the module, you will have learned how to bridge the gap between theory and operational value.

Business Sustainability and Innovation

On this module you will discover the importance of how to balance people, profit and planet whilst achieving business stability.

You will learn key theories such as strategic management and discover the emerging importance of innovation and entrepreneurship on the visitor economy.

There will be a focus on analysing and interpreting ESG (Environmental, Social, and Governance) performance in businesses and how this contributes to the United Nations’ Sustainable Development Goals.

You will also be introduced to Osterwalder’s business model, which is a strategic management tool used to design and map business models, and discover how to utilise this effectively to guide the development of your own business model.

Data and Performance Metrics

On this module you will explore the strategic use of data and performance metrics in the Food, Tourism, Hospitality and Events (FTHE) industries.

You will explore a variety of data sources, industry-specific key performance indicators (KPIs) and benchmarking methods relevant to FTHE sectors and discover how to apply them to real world scenarios and create actionable steps to help organisations with operational performance.

The module will also cover consumer behaviour analytics and data storytelling, where you will learn how to visualise data for a wider audience.

You will discover how to collect data, analyse data, apply your findings/results from data and take a sustainable approach to working with data.

At the end of this module, you’ll have the skills to interpret and explain data that can influence decision-making in a business setting.

Dissertation (60 credits)

On this module you will undertake a 12,000-word project on a topic of your choosing relevant to tourism.

You will use all the knowledge and skills gained on your modules to create a written dissertation.

The dissertation will enable you to showcase these skills, where you will interpret and evaluate research theory, select an appropriate research design, efficiently generate data, and accurately report your findings.

During this module, you will have supervisory meetings with an academic tutor who will provide you with support throughout the process.

Advanced Practice Modules

Internship and Professional Development Project (60 credits – optional)

This module will give you the opportunity to complete a 12-week internship as part of the Advanced Practice route.

You will apply the knowledge and skills you have gained throughout the programme to a real workplace environment.

As part of this module, you will carry out research to investigate a live organisational/management issue and complete a reflective professional development report.

By completing this internship, you will develop your analytical, evaluative and project management skills which will enhance your employability and preparedness for the workplace.

Applied Consulting Project (60 credits – optional)

On this module you will undertake a live consultancy project for a selected organisation and develop a professional recommendation to an organisational issue.

You will put learning into practice by undertaking strategic analysis of a live or case-study based organisational issue, where you will present your analysis, findings and recommendations through a professional project.

Using your knowledge of relevant theories from previous modules, you will draw on a range of research and sources to assess the impact of the chosen organisational issue on business viability, project feasibility and business growth/development.

On this module you will develop your confidence and enhance your professional and employability skills.

The course information displayed on this page is correct for the academic year 2026/27. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.

Academic requirements

A 2:2 (second class) honours degree (cognate or non-cognate) or International equivalent

Non-standard entry

In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

For country-specific entry requirements, please visit the entry requirements page.

If you are unsure whether your qualifications meet the entry requirements, please contact us and one of our team will contact you to discuss your options.

English language requirements

Applicants must satisfy our general entry requirements as well as meeting specific requirements.

You will need to provide evidence of competence in written and spoken English (GCSE grade 4 – previously grade C – or equivalent).

The general entry requirements are any of the following:

IELTS 6.0 with no band score less than 5.5, or equivalent

Tuition fees for 2026/27

UK/Home students: £10,500

International students:

London: £20,800
Birmingham: £19,250
Manchester: £19,250

What does my tuition pay for?

Your teaching in class – this includes seminars, lectures and tutorials
Access to facilities including computers, Wi-Fi, printers, lockers, multi-faith rooms, quiet study space and social areas. To learn more about available facilities please visit our branch campus pages
Our library service – both on-campus and an extensive online catalogue of resources
Careers and Employability Service which provides help with CVs, applications and interview preparation through workshops, drop-ins and 1-2-1 appointments
The ACE Team (Academic Community of Excellence) who are here to support you with your studies and assignments

Additional costs

Please note that the fees outlined are for your tuition only and do not include the cost of any course books that you may choose to purchase, stationery, accommodation etc. As an Ulster University Branch Campus student you will also have access to our on-campus libraries and a range of e-learning resources.

The modules you will study may require you to purchase additional course textbooks and you should be prepared to buy some additional texts, we recommend allowing an additional £300 per year for the duration of your course.

Student Finance

Students from the UK may be able to receive financial support from the Government to help fund your studies, subject to your eligibility. You can learn more about Student Finance and check your eligibility on the Student Finance website.

Information for international students

Ulster University is committed to providing the best possible experience to all our students. To ensure you secure your place with us, we require our international students to pay a deposit towards their fees. More information on this can be found on our Finance page.

Scholarships and discounts

To support you in financing your studies, we offer a range of scholarships and fee discounts for self-funding students that you may be eligible for.

Need more help?

For more information on tuition fees, student finance, and payments, please visit our Finance page.

How to find out more

To find out more about this course, we recommend that you complete our enquiry form and one of our team will contact you to discuss your options.

How to apply

The UK and International students can apply directly to study the MSc International Tourism and Hospitality Management with Advanced Practice via our online application form below.

APPLY FOR SEPTEMBER 2026

You will be directed to a QA Higher Education portal to set up an account and complete your application.

	Daytime classes
London	MSc International Tourism and Hospitality Management with Advanced Practice – Apply for September
Birmingham	MSc International Tourism and Hospitality Management with Advanced Practice – Apply for September
Manchester	MSc International Tourism and Hospitality Management with Advanced Practice– Apply for September

Information for disabled applicants

At Ulster, we welcome applications from disabled students and are committed to ensuring an equal and accessible application journey. Your application will be considered on an equal basis to all other applications. Please contact us if you require any assistance. This website is continually optimised to adhere to accessibility best practice guidelines; tools to assist users with specific accessibility requirements have also been provided. More information is available in our accessibility statement.

If you’re not sure or have any questions about studying with us, please contact us and one of our team will be able to help.

MSc International Tourism and Hospitality Management with Advanced Practice

Master of Science

MSc International Tourism and Hospitality Management with Advanced Practice

Master of Science

Course Overview

Advanced Practice

Course Duration

Teaching and Assessment

Careers and progression

Modules

Advanced Practice Modules

Academic requirements

Non-standard entry

English language requirements

Tuition fees for 2026/27

What does my tuition pay for?

Additional costs

Student Finance

Information for international students

Scholarships and discounts

Need more help?

How to find out more

How to apply

APPLY FOR SEPTEMBER 2026

Explore

Hidden Fields